What we say, and what we don't say, matters. But there are times we don't even realize that our words could offend or cause harm.

It's up to all of us to educate ourselves, and each other, with kindness and empathy. This glossary is a tool for us in the ad industry to stay current on shifting language so we're better equipped as culture creators.

Zero shame. Zero blame. Use this as a guide, and instead of calling people out, call people in.